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Summer is the Season for a Sweet Problem
Who can raise their hand to admit that they’ve added chocolate to a gift basket during the summer, hoping that the confection would not melt before arriving at its destination? Years before I entered...
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How Do You Handle Summertime Chocolate Requests?
One hot July day, a year before I started making gift baskets, Macy’s offered customers a four-piece Godiva sampler with the purchase of another product. I wanted that sampler, so I participated in the...
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Four Bad Food Habits in the Gift Basket World
Isn’t it fabulous that as a gift basket designer, your world introduces you to delicious, exotic, and flavorful foods and snacks? I tell you in all honesty that I absolutely love seeing and tasting...
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A Gift Basket Food is Recalled. What Now?
You’re all too familiar with manufacturers’ notices warning the public about a process that tainted one of its products, rendering it defective for eating or use. Automobiles and computer software are...
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